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Overview
Profit Point Target Marketing is a market consulting firm specializing in database marketing using GIS (Geographic Information Systems). Since 1995, its sales have grown by nearly 500% per year.
Clients
Banks
Shopping center developers
Wellness center developer
Municipal and regional economic development organizations
HMO
Minor League Baseball team
Clients tend to be mid-sized companies with aggressive growth goals.
Services
Analysis of current customer base, secondary market data and primary purchaser surveys to develop predictive gravity models for a business.
Analysis of potential locations to forecast the sales potential of a particular site or a network of sites.
Large geographic micro-market analysis to determine locations that are likely to yield above-threshold sales and to rank these locations by sales potential.
Analyzing existing sales of existing units to determine where sales are above or below expectation so marketing can be adjusted to maximize market share. Customer satisfaction surveys are also available.
Target marketing services - highly customized and geographically refined (down to neighborhood levels as opposed to an entire zip code) target marketing programs (direct mail or telemarketing) - design, production, and bulk mailing.
Mailing lists and mailing list processing.
GIS services - installation, programming, production and special projects.
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