Once a model has been developed, it can be automated and economically used to conduct Market Feasibility Analyses throughout the USA.

See Predictive Gravity Modeling

Market Analysis in Stages….

  • Use the model to forecast sales for new locations. If designed to use nationally available data, the model can be used throughout the US.
  • We have built models that offer an inexpensive "First Pass" to see if there is sufficient market demand for a new unit.
  • A "Second Pass" model would couple the demand forecast with inexpensive competitive research in a gravity model to see if the supply and demand balance are favorable.
  • If a location passes both these preliminary analyses, detailed competition and local conditions research become the foundation of a comprehensive market feasibility study.
  • The forecasted market share for each neighborhood is shown below. To forecast sales, multiply the forecasted market share by the forecasted sales potential.
Gravity Model Usage GIF

Profit Point
Target Marketing
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