Gravity models rely upon knowing the gross purchasing power of each neighborhood. With proper design, a gross sales forecasting model can be efficiently applied anywhere in the country.

Forecast the total potential sales available
from each neighborhood in the trade area

• Body of knowledge research: see what other analysts have done, check trade/professional publications, check with research firms, go to the library, buy data.
  
• Primary research with customers.
  

• Gravity models rely upon knowing the gross sales potential of each neighborhood. This can also include forecasting sales potential within a particular market segment.
  
• The model should be designed to mesh with the data that will be used when the model is implemented. In GIS analysis and most other large data analyses, the characteristics of individuals are summarized into the neighborhood's demographic or psychographic profile.
  

Go to Next Page

To Contact Us:

Phone: 860-443-8405
Fax: 860-442-9306
Email: chrism@msac.com